Accra, Ghana – FutureBrands Advertising and PR continues to shape the future of media in Ghana with bold insights and strategic leadership. At the 2025 Ghana Broadcasting Corporation (GBC) Marketing Conference, our General Manager, Mr. Emmanuel Odoom, was invited as a keynote speaker to share expertise on “Advertiser Expectations and Effective Pitching.”
The event brought together top marketing minds, advertisers, and media professionals to explore the evolving landscape of advertising in Ghana. Mr. Odoom joined a distinguished lineup of speakers, including Prof. Robert Hinson (Pro Vice-Chancellor, GCTU) and Mrs. Priscilla Wellinton (CEO, Customer Service Africa), for a dynamic exchange on innovation, excellence, and audience-centric marketing.
In his presentation, Mr. Odoom stressed the importance of audience insight, data intelligence, and strategic creativityin meeting modern advertiser expectations.
“Advertisers today demand more than visibility, they demand relevance, precision, and measurable impact,” he noted.
He emphasized that data-driven decisions are the new currency of performance marketing, enabling brands to connect meaningfully with their audiences. One of the session’s most resonant moments came when he stated:
“Data is the advertiser’s compass. It guides strategy, optimizes budgets, and measures impact. Without it, campaigns are left navigating blindly.”
Mr. Odoom also explored how integrating traditional and digital media, powered by analytics and innovation, is redefining media success.
“It’s no longer about reaching the largest audience, but the right audience, at the right time, on the right platform,” he added.
He further illustrated how emerging tools like augmented reality, immersive storytelling, and interactive digital platforms can transform campaigns into engaging brand experiences that deliver real ROI.
The session resonated strongly with attendees, sparking a robust discussion on media buying challenges, technology integration, and how to drive advertising returns in today’s fast-evolving landscape.
At FutureBrands, we are proud to be at the forefront of these conversations – empowering growth-oriented brands with data-led, creativity-driven and impact-focused media strategies and solutions.
